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MCLA’s Marketing & Brand Team steers the MCLA brand story and narrative. Our in-house agency utilizes creativity, content, data, and strategy to ensure that MCLA is recognizable to everyone across our life cycle and beyond. Our stories are shared continuously across digital and print landscapes in Berkshire County, throughout Massachusetts, and worldwide.  

Our responsibility is to develop MCLA’s positioning, brand narrative, and key messages for various constituents. We focus our efforts on these key areas. 

Marketing Support

Have something you’re working on that could use our support? If we can help, we gladly will. If we can’t, we will offer strategic oversight and recommend trusted vendors who can. Project requests are reviewed every Thursday, so please submit yours on Wednesday before the close of business.

Requested Lead Times

Logos: 2 weeks
Email: 2 weeks
Website: 2 weeks
Social Media: 3 weeks
Photography: 4 weeks
Print: 6 weeks

 

Start a Marketing Request    Request a Website Update

Marketing Team

 

Brand Resources

MCLA logos, fonts, colors, etc.
Titles, Dates, Times, etc.
MCLA templates